"Cake Wonderland"

I am always full of ideas...especially concepts for products, services and businesses. What I love as much as design is the idea of taking an idea from concept stage all the way to prototype stage. Concepts for me need to come out of theory at some point and I am thrilled when I can do this with any of my ideas.

This illustration was inspired by my fondness for pastries, desserts and especially pastry shops and bakeries. I've dreamed of opening up my own shop in the future when money and time allows for this. I'd sell petits fours, cakes, cupcakes, tarts, creme-based confectioneries and much more.

It would be a place of delight and pleasure. Along with my intrigue for ideation, I enjoy the idea of branding. Branding goes hand in hand with conceptualization. An idea becomes an actual identity; a product or service which enhances one's lifestyle.

Cake Wonderland was one of these ideas. I plan to develop it further someday...to create a full blueprint for the business plan.

I find that having mascots or character icons is very effective for promoting a brand. Character depictions become the emboodiment of a business. I chose the character Airo from my Pink Laughter Kingdom world concept. He is one of the characters in this story world.

He is known as the elusive pastry chef. He head, always topped with a tasty cake on a platter, which acts also as a permanent hat, becomes iconographc for the cake shop, Cake Wonderland.

This piece was created in Illustrator and Photoshop.