"Confetti Palace"

I came up with the concept for this fictitious company about a year ago. I was working on a project in an Adobe After Effects course and the objective was to come up with an idea for an advertisement short.

I thought of many ideas but I wanted whatever it was to be fun, different, exciting and playful. I thought about my interests and desires in life. I've always thought that if I ever became very independently wealthy, I would often plan and host themed parties and events for friends and family.

I love the idea of entertaining and creating fun. I liken creating fun to the effect of an explosive display of confetti, fireworks or dazzling bright light shows. These types of effects and actions surprise, entice and engender a very euphoric and celebratory series of feelings. I think many people find anything that breeds these emotions exciting and alluring.

I also thought about the movie The Game with Michael Douglas and Sean Penn. The unusual plot of the movie gave me more ideas.

So I thought to create a make-believe advertisement for a surprise party planning business. I thought for days on what the business name should be as well as the slogan. I finally came up with the name Confetti Palace and the slogan: Celebrate The Unexpected!

I thought both the name and slogan were catchy and emotive.

I created a video for the advertisement in After Effects and after I completed the project, I uploaded it on YouTube. It can be seen here:



The music is by the artist Twink. He's a favorite. The title of the track is called "Not Enough Crayons For Everyone". He's an artist that uses toy piano to compose his music. He's quite the artist in many facets, which includes illustration.

I decided to use the graphics that I illustrated and designed for the video to create an advertisement for the faux business. Recently, I went in finalized the design and layout by illustrating it further. It was created in Illustrator and then taken in Photoshop to finalize the digital painting involved in many of the highlights, shadows, sky drop and surfaces.

In order to see the details of the piece, click on the image to download a larger version of the image in a new window.