"Club Worship Flyer"

As with all of my other business and advertisement concepts, this one is themed very specifically. If money were no issue, I'd definitely establish a club called Club Worship in a hot spot or location. The flyer presents Worship as a themed night for a fictitious club called Club Panorama but Club Worship would be an offshoot of that club...so it would be an addition to that franchise.

Club Worship would be based on a solar theme. The club's interior would be a mix of oranges, yellows and orange-reds, but mostly the latter two hues. The walls would be glazed to give a candy-like appearance and there would be lots of sun motifs and decorative references about the entire interior space. The club's style would be lush, warm, sophisticated, inviting, and hip with a very intoxicating setting.

The club would showcase bands, spoken word poetry, storytelling nights and eccentric but funny stand-up comics. Bar would be full while featuring an assortment of special house cocktail drinks and there would be a kitchen serving tasty and decadent foods at the honey-colored cushioned tables and chair sets made with blond wood arranged around the various floor sections in different lounge areas (including the sun deck and patio spots).

This flyer is a fictitious advertisement for this club concept created in illustrator and taken into Photoshop for depth. The female character is dazed and possessed by the glowing and dazzling lights around her and especially above her head.

Originally the design for this piece was for a class project in a design advertisement and marketing class that I was taking. The objective was to come up with a word and associate and image with it to not only create a statement but to also highlight another word within the original word. I chose the word worship...focused on HIP in worship and decided that the female character that I'd illustrate around the word selection would be designed right within the word "hip" around her hip area.

The implication was of a woman obsessed with being beautiful, being hip, "in", "popular" and accepted. Her eyes were to be glazed over, completely showing white, and she'd be looking upward in a complete haze totally worshiping the idea of beauty and fame...the limelight (represented by the sun)...all the while holding a sweet lollipop which represents innocence, yearning and craving.